Telling Your Story for Successful Recruitment

This conference workshop presentation tells the story of 'why' an applicant should consider an organization to be the best possible fit for them, and incorporates techniques and tactics to do that at all levels, to include a focus on the value of the agency public affairs officer and their role as an innovator. Every organization must understand their image - who they are, what they're about, and what makes them unique. Public safety agencies are no exception, and given the recruiting challenges of today, marketing strategies are an essential part of hiring the best and brightest at all levels within organizations.

Doug Shoemaker

Chief, Grand Junction, Colorado, Police Department

Doug Shoemaker is the Chief of Police for the Grand Junction, Colorado Police Department, where he's served in that capacity since June of 2018.  Previously employed with the Jefferson City Missouri Police Department for over 26 years, he has been an active IACP member since 2007, serving on the Police Administration Committee and the Public Information Officers' Section.  He has served the most recent term as Vice Chair of the PIO Section, and was appointed by IACP President Casstevens as the Chair of the Police Professional Standards, Ethics, and Image Committee.  He is a graduate of Northwestern University's School of Police Staff and Command, and holds a Bachelor's Degree in English Literature, a Masters Degree in Criminal Justice, and a Doctorate in Organizational Leadership.


Telling Your Story for Successful Recruitment Conference Workshop Presentation
Open to view video.
Open to view video.
IACP Credit Hours and Certificate of Attendance
1.00 IACP Credit Hours credit  |  Certificate available
1.00 IACP Credit Hours credit  |  Certificate available