Social Media Matters: Why Law Enforcement Leaders Should Embrace Strategic Communication Through Social Media
From a pandemic to civil unrest to police reform, it’s more important than ever that law enforcement effectively uses the communication tools at their disposal to impact the conversation. Whether we like it or not, social media has become the main source of information for many of those with whom we seek to communicate. In this one-hour seminar Chief Christopher Mannino, with a decade of experience in managing law enforcement public messaging and teaching communication strategies across the country, discusses why it is critical for law enforcement agencies to not only have a presence of social media, but an effective strategy as well, and how effective use of social media can be used by law enforcement leaders to build community trust in their agencies, impact the public conversation on law enforcement topics, and positively impact the culture of their departments. This timely course is brought to you by the Public Information Officer’s Section of the International Association of Chiefs of Police.
Target Audience: Chiefs of Police, law enforcement leaders tasked with overseeing the public message, and Public Information Officers
Overall Objectives: By the end of this course participants will be able to explain the importance of law enforcement agencies having a robust, strategic presence on social media, including impacting public perception on important matters related to law enforcement, building positive relationships between a law enforcement agency and the community and enhancing trust, public safety messaging to reduce crime and increase traffic safety, and positively impacting the internal law enforcement culture.
Includes: A seminar featuring subject matter experts discussing the importance of law enforcement effectively utilizing communication tools to impact conversations on law enforcement topics and positively impact the culture of their departments.