Proactively Developing and Integrating Communications Strategies Ahead of Public Demonstrations
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This conference workshop presentation compares/contrasts two different high-profile public demonstrations that occurred in 2019, discusses the difference in communications strategies for those two events, and highlights the differences in outcomes. The Portland Police Bureau has learned a number of valuable lessons, through failures as well as successes, about how to effectively manage communications and to control the narrative surrounding their response to public demonstrations. Implementing communications plans in a deliberate and strategic manner enhances safety for the public and the police, is a resource multiplier, enhances the ability to defend the agency and members against civil litigation, improves accountability, and enhances public trust.
Kristina Jones
Captain, Portland, Oregon, Police Bureau
Captain Tina Jones is the former lead Public Information Officer and the division commander for the Strategic Communications Unit for the Portland Police Bureau, the largest law enforcement agency in the State of Oregon. She has over 20 years experience in law enforcement, including work in corrections, patrol operations, domestic violence investigations, gang enforcement, public transit policing, and strategic communications. She has worked numerous demonstrations in different capacities, most recently as PIO. In August of 2019, she collaborated with 11 agencies to create a Joint Information Center (JIC) to manage strategic communications for a large demonstration in Portland that was predicted to be violent. The JIC team successfully controlled the narrative before, during, and after the event to great acclaim. Kristina.jones@portlandoregon.gov
Jami Resch
Assistant Chief, Portland, Oregon, Police Bureau
Assistant Chief Jami Resch: Jami was appointed to the Portland Police Bureau on February 15, 1999. After serving as a Patrol Officer, Neighborhood Response Team Officer and Tactical Operations Division Crime Analyst Officer, she was promoted to Sergeant in 2008, and was assigned to East Precinct and later the Gun Task Force. She was promoted to Lieutenant in 2012 and assigned to East Precinct and later the Criminal Intelligence Unit. She has also served as the manager of the Portland Police Honor Guard and as a Critical Incident Commander. In October 2016, she was promoted to Captain and assigned to North Precinct; she later served as Acting Commander. In May 2018, she was appointed Assistant Chief of the Investigations Branch. She was later appointed to Deputy Chief in 2019. On Tuesday, December 31, 2019, Jami was sworn in as Chief of Police. She served until June 2020, when she stepped aside, naming Chuck Lovell as her successor. 'After 10 days of nightly demonstrations, I made the decision after listening to our community,' said Chief Jami Resch at the time 'It was time for PPB to stand up and be the leader in change. I first called Mayor Wheeler and I asked him to support me and support the Portland Police Bureau and being the beginning of the change that this city needs. I believe this change starts with trust that absolutely must come from the heart. 'I asked Chuck Lovell to step into the role as Chief of Police for the Portland Police Bureau. He is the exact right person at the exact right moment. Chuck is the most compassion, honest, humble, genuine-to-the core person. His entire career has been about service. It is important the city, the Bureau and all of us stand alongside Chief Lovell. I am 100% confident in him and his leadership.' After stepping down, Jami served as Acting Assistant Chief of Investigations for a short time before being appointed to assume that role on August 4, 2020. Jami has been an active member in the Police Bureau's Muslim Council, Slavic Advisory Council and Refugee Integration Program. She has also volunteered her time with Camp Rosenbaum, Shop with a Cop and acted as a mentor for the Zman Scholarship Foundation. Jami holds multiple certificates in advanced SWAT command and decision making; threat assessment training and diplomatic security law enforcement training. She was honored with a Bureau Achievement Medal and four Unit Commendations. She earned a Bachelor's Degree in Allied Health Sciences with a Minor in Psychology from the University of Portland.