PIO One Stop Shop - create Stunning Reports, Brochures, Social Media Posts, Photos, and Videos

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Over the past decade, law enforcement agencies have continued to improve their skillsets related to citizen engagement. Many police agencies need professional products, however, there is a limited budget to create stunning products that create a "wow" factor for citizens consuming the information. Learn from two well-known and respected public information officers on how they maximize their time and effort to create high-quality products that resonate with communities. This workshop demonstrated how to create beautiful reports, publications, social media posts, graphics, photographs, and videos. Participants were provided the resources to allow them to learn the techniques in class and reinforce the material when they get back to their respective agencies. This is a PIO ONE STOP SHOP.

  • Discuss the current state of public information in a police-reform era.
  • Learn how to create products specially designed to maximize community engagement.
  • Upon completion, the participant will have a "one stop shop" toolbox to assist with building trust.

Christopher Cook

Lieutenant, Arlington, Texas, Police Department

Christopher Cook is an award-winning speaker and subject matter expert in the field of social media and media relations for public safety. As a Lieutenant for the Arlington Police Department, he oversees the public information office and has led the Arlington Police Department's public and media relations strategies since 2011. Lt. Cook has been interviewed numerous times on local, national, and international news networks and programs. Lt. Cook began his career in law enforcement in 1995 and has served in a variety of roles and capacities. Speaking and executive training engagements include the International Association of Chiefs of Police, National Information Officers Association, Major Cities Chiefs Association, FBI, Law Enforcement Management Institute of Texas, Texas Crime Prevention Association, Institute for Law Enforcement Administration, Caruth Police Institute, Government Social Media Conference, the Social Media Internet Law Enforcement Conference, and numerous other law enforcement centric organizations. Lt. Cook holds a Master of Arts in Criminology & Criminal Justice from the University of Texas and a Master Peace Officer Certificate from the Texas Commission on Law Enforcement. He is currently a Ph.D. student with Tarleton State University seeking a doctoral degree in Criminology. Lt. Cook was a 2012 graduate of the Bill Blackwood Law Enforcement Management Institute of Texas 67th Leadership Command College and a 2016 graduate of the Senior Management Institute for Police Session #63 from the Police Executive Research Forum. Lt. Cook was elected as Vice President of the National Information Officers Association in 2019 and will serve a 3-year term with positions of Vice President, President and Immediate Past President 2019-2022. He also serves as the Regional Vice Chair for the International Association of Chiefs of Police (IACP) “ Public Information Officers Section. He previously chaired the IACP “ PIO Section from 2015 to 2018. Lt. Cook currently chairs the Major Cities Chiefs Association “ Public Information Officers Committee since 2018. Lt. Cook was awarded the 2018 Leadership in Public Information Management Award from the International Association of Chiefs of Police. He has also received the 2013 Connected COPS Social Media Leadership Award for his distinguished and exemplary leadership in the use of social media. Under Lt. Cook's leadership, the department received the Most Innovative Use of Social Media for three consecutive years (2012, 2013, & 2014) by the Texas Center for Digital Government. Arlington was also recognized for being the 6th Most Friendly Police Department in the nation in 2013. The term, 'tweetalong' was coined in Arlington in 2011 which is a virtual ridealong that has now been replicated in hundreds of countries around the globe. Under Lt. Cook's leadership and direction, the department received honors for the 2014 and 2015 annual reports by the International Association of Law Enforcement Planners. He leads the North Texas PIO Group with monthly luncheons to share best practices and build a strong core of future public information officers.  

Zhivonni Cook

Officer, Mansfield, Texas, Police Department

Zhivonni Cook is a subject matter expert in the field of social media for law enforcement and media relations for public safety. As a sworn police officer, she oversaw the Arlington Police Department's social media platforms and citizen engagement efforts for the 48th largest city in the United States. Zhivonni led the way on content strategy and development with humanizing officers as a top priority through social media. While serving as the social media coordinator, the department had been awarded the Most Innovative Use of Social Media for three consecutive years (2012, 2013, & 2014) by the Texas Center for Digital Government.  Zhivonni began her career in law enforcement in 2000 and had served in a variety of roles and capacities. She joined the Mansfield, Texas Police Department as a sworn Public Information Officer in 2019 where she currently serves.  Zhivonni is currently a consultant for the Major Cities Chiefs Association. Speaking and executive training engagements include the International Association of Chiefs of Police, National Information Officers Association, Texas Crime Prevention Association, Law Enforcement Management Institute of Texas, Government Social Media Conference, and numerous civic clubs and law enforcement forums and agencies.  

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PIO One Stop Shop
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